The non-alcoholic cocktail scene is booming in 2025, driven by health-conscious consumers and the sober-curious movement (think Dry January and TikTok trends on bloating reduction).
The global market for alcohol-free drinks has been picking up speed for several years, surpassing $11 billion in 2022 and surging to $1.3 trillion by 2023. In the U.S., ready-to-drink (RTD) mocktails fill shelves and carts, often packed with health-focused ingredients like probiotics (good bacteria for digestion), adaptogens (stress-regulating herbs), and nootropics (mood-boosting brain supplements).
Giving up alcohol can feel like giving up a ritual, a reward after a long day, or lowered inhibitions for social relief.
That’s why today’s non-alcoholic mocktails have pivoted, aiming not just to replace the flavor-complexity of a cocktail but also the feeling of one. They’ve become a kind of holistic stand-in, marketed as mood-shifters, stress relievers, and gut-health allies—just without the hangover.
Replicating the feeling of alcohol is achieved through what they call “functional ingredients.” They are designed to do something to your mood. Adaptogens like ashwagandha and reishi aim to ease stress, while Rhodiola Rosea and Schisandra are touted for energy, clarity, and resilience. You’ll find lion’s mane for cognition, L-theanine for calm focus, and 5-HTP and GABA to soften the edges of modern life. Gut health gets its moment too, thanks to probiotics, inulin, and even apple cider vinegar for curbing appetite. Then there are the botanicals: Lemon balm for calm, gentian root for digestion, damiana for mood, tulsi for balance, and ginger for a spicy hit of anti-nausea support.
Some drinks add magnesium or even CBD for extra chill. Altogether, it’s a mixology of mood. And that’s pretty tempting. For people who are tired of feeling horrible for extended periods of time after drinking alcohol, modern mocktails offer an alternative.
Here are the best of the bunch, according to average customer reviews, blind taste tests, and efficacy reports.
- Kin Euphorics: Co-founded by Bella Hadid, Kin is a pioneer in functional mocktails, offering sparkling drinks infused with adaptogens like ashwagandha and Schisandra, plus nootropics like L-theanine and GABA. Kin Bloom, one of their most talked-about blends, is designed to uplift mood and boost social energy.
- De Soi: Co-created by Katy Perry, De Soi makes aperitif-style mocktails in sleek 8-oz cans. Their lineup includes Golden Hour, Purple Lune, and the award-winning St. Moritz Mule, which features ginger, pomegranate, and herbal notes. Each drink contains calming adaptogens like reishi, lion’s mane, and L-theanine. It’s praised for its depth of flavor and elegant packaging.
- Recess: One of the first brands to fuse adaptogens with sparkling water, Recess helped define the category with drinks aimed at reducing stress and boosting mood. Their “Mood” line blends magnesium, hemp, ginseng, and L-theanine in flavors like Blackberry Chai and Blood Orange.
- HOP WTR: Designed to appeal to IPA lovers, HOP WTR is a hop-infused sparkling water with adaptogens and nootropics—specifically ashwagandha and L-theanine. The result is a crisp, bitter, beer-like experience with functional benefits and zero alcohol or calories. Flavors like Mango and Blood Orange are particularly popular.
- Hiyo: Marketed as an “organic social tonic,” hiyo offers sparkling seltzers infused with ashwagandha, L-theanine, lion’s mane, and lemon balm. Flavors like Peach Mango and Strawberry Guava deliver a fruity, low-sugar experience with a calming lift.
- Curious Elixirs: This Hudson Valley-based brand crafts complex, booze-free cocktails from organic juices, herbs, and adaptogens. Each small-batch elixir mimics a classic drink. Think pomegranate Negroni or a cucumber Bee’s Knees, just without sugar or preservatives. Curious Elixirs has a loyal following, catering to herbal remedy lovers with their dark glass bottles and simple design.
- Ghia: Ghia’s bitter aperitif-inspired drinks are made with lemon balm, gentian root, rosemary, and ginger—herbs known for their digestive and calming properties. The brand’s Le Spritz line includes flavors like Lime & Salt and Ginger, packaged in sleek cans that have a very trendy Mediterranean vibe. Ghia has earned a cult following among bartenders, particularly, and is often used as a mixer for alcoholic drinks. Which, honestly, is a testament to the flavor they’ve achieved.