We are in the midst of “a trust revolution,” says Michael Lazerow, “where everything is transparent.” This revolution in transparency is redefining the rules of business, government, and beyond, as all of us are being forced to act more responsibly and with greater authenticity. Lazerow, CMO of Salesforce Marketing Cloud and founder of Buddy Media (purchased by Salesforce in 2012), talked with Techonomy at the recent DLDnyc conference. He explained how tech fuels transparency in an age where everything is interconnected. “If you’re a company that misuses data, if you’re a government that misuses data, you will be overthrown,” he said. Some might call that view optimistic. Others—especially those used to power—are likely to find it horrifying.