Dave Morgan is the CEO and founder of Simulmedia, a New York based marketing technology company that uses data, science and software to drive business outcomes for advertisers through traditional TV marketing. He previously founded and ran both TACODA, Inc., an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million, and Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (TFSM), which was later sold to WPP for $649 million. After the sale of TACODA, Dave served as Executive Vice President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX).
A lawyer by training, Dave served as General Counsel and Director of New Media Ventures at the Pennsylvania Newspaper Association in the early 1990’s.
Mr. Morgan is a Political Science graduate of The Pennsylvania State University and holds a J.D. from the Dickinson School of Law. He is the former chairman and ex-officio member of the board of the International Radio and Television Society (IRTS) and currently serves on the Board of Directors for the Advertising Research Foundation.
Advertising
The Facebook Boycott is About Principle, Not Advertising
This boycott is not about advertising. It is about principle. This is about a media platform that wants to disavow any responsibility for policing the content that is posted on it or the advertising that is purchased for unfettered and highly-targeted distribution and redistribution across its membership.
Advertising
Andreessen Says “It’s time to build”: We Need Advertising to Help Us Get There
This past weekend, venture capitalist Marc Andreessen published “It’s time to build”, a short essay calling for fixing what he sees at the root of America’s poor preparation and handling of the coronavirus pandemic and creating an even greater country.
Amazon
How Software Ate the Consumer Goods Industry
Digital-born consumer brands like Dollar Shave Club, Bonobos, Warby Parker, Allbirds and Casper have burst onto the scene in recent years. It's no coincidence that so many are in New York, that investors in NY specialize in them, and that they are transforming how we buy just about everything.
Advertising
Hyper-Efficient Marketing Will Transform the Corporation
More than 60 years ago, Peter Drucker implored businesses to focus on marketing as THE core competency. Now marketing technology is making that wisdom all the more relevant. Soon ads will be delivered on platforms like Facebook and synchronized with TV ad campaigns, with both evaluated together to measure their contribution to sales that day. Businesses that win will make marketing skills and people the center of their companies.
