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Consumer-Centric Media is a Whole New World

Consumer-Centric Media is a Whole New World

Description: Media and marketing are no longer about the channel. They’re about consumers. Programmers don’t depend on others to get out messages, and data is the only stock in trade that matters. Since ads remain, for better or worse, the major source of media revenue, data is driving media. The power structures, as a result, are shifting quickly.

Participants

Brian Wieser

Senior Analyst, Pivotal

Michele Romanow

Co-Founder, Clearbanc

Stephano Kim

Executive Vice President, Strategy, Turner

Vadim Tsemekhman

Director of Product, Walmart

Dave Morgan

Chief Executive Officer, Simulmedia, Inc.

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