One of my favorite pundits for decades has been Bill Gurley, a partner at Benchmark Capital in Silicon Valley. Gurley recently penned this authoritative article on the many reasons why those who miss the transition to apps may miss the next generation of users. This is not the next generation of web/mobile/Internet users. This is the next generation of customers—period. The App economy is global, it is ubiquitous, and it is growing with astonishing speed, as he notes. Gurley’s long background as a PC security analyst, author, conference organizer, and for the last decade or so venture investor position him uniquely. His perspective is essential.
Media + Marketing
Mobile Is a Fundamental Sea Change for All Businesses
One of my favorite pundits for decades has been Bill Gurley, a partner at Benchmark Capital in Silicon Valley. Gurley recently penned this authoritative article on the many reasons why those who miss the transition to apps may miss the next generation of users. This is not the next generation of web/mobile/Internet users. This is the next generation of customers—period. The App economy is global, it is ubiquitous, and it is growing with astonishing speed, as he notes. Gurley's long background as a PC security analyst, author, conference organizer, and for the last decade or so venture investor position him uniquely. His perspective is essential.
