A picture says 1000 wordsโor at least more than 140 characters. Instagram has beaten Twitter in daily mobile users for the first time, according toAllThingsDย via an unpublished comScore report. In August Instagram had an average of 7.3 million daily active users, trouncing Twitterโs 6.868 million daily active users. Smartphone owners also visited Instagram for longer periods of time than they visited Twitter; the average Instagram user accessed the app for 257 minutes throughout the months while the average Twitter user accessed for only 196.9 minutes.
This is good news for Facebook, which acquired Instagram for $1 billion in April. Still, Twitter had more unique smartphone-based visitors in August, 29 million vs. Instagramโs 22 million. So even though Instagram users visit the app more frequently andย spendย more time there, the tweetsย stillย have the most reach.
Instagram Beats Twitter in Daily Mobile Users
A picture says 1000 wordsโor at least more than 140 characters. Instagram has beaten Twitter in daily mobile users for the first time, according toAllThingsD via an unpublished comScore report.