M3 3×1 Joe Doucet

M3 3×1 Joe Doucet: Jeans with a Purpose

Based in New York’s Soho, 3×1 has gained a passionate following for its handcrafted selvedge denim; its atelier includes a wall displaying 800 examples of the trendy vintage material. But even classic craftsmanship must integrate modern imperatives, so 3×1 teamed with designer Joe Doucet to create jeans with decidedly state-of-the-art features. The microfiber-lined pockets clean your smartphone screen each time you pull it out. The pockets also have a radio frequency ID-blocking material that prevents digital theft, while a strip of reflecting tape on the inside of the leg allows for visibility when riding a bike home from work in the evening. 
($395) info@3×1.us, 212.391.6969, 3x1denim.com

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