Ask a coffee aficionado about their favorite drink’s latest trends and the answers are bound to vary. From Gen Z-favored “little treats” culture—which entails buying small luxuries like coffee specialties as self-care—to “at-home café” parties to the proliferation of multi-step personalized drinks, the developments are creative and enjoyable.
But they can also be, well, challenging. Treats, no matter how little, quickly get expensive. At-home café events can become labor-extensive. Even thinking about making a single, say, “rainbow latte” induces panic in many of us.
Enter: JURA premium fully automatic coffee machines. A Swiss company that’s only focused on this type of appliance, JURA solves such modern coffee lovers’ dilemmas. “Little treats” become more affordable. At-home cafés become as relaxing for hosts as they are for guests. As for personalized drinks: They’re achievable at the touch of a button.
How does the company do it? JURA fully automatic coffee machines produce everything from classic espresso and coffee to more fanciful specialties such as cappuccino and flat white. Offering a broad range of models with distinct capabilities, its automatic machines share an underlying suite of characteristics. First, they allow for customization of elements from bean type to coffee specialty, coffee strength, water volume, and—via most machines—a milk option. JURA’s machines feature superior precision grinders designed to grind whole coffee beans right before brewing, for the best flavor and aroma.
JURA brings a barista-quality brew thanks to their innovative technologies, including the Pulse Extraction Process (P.E.P.®) which optimizes the extraction time for more flavor and aroma, Cold Extraction Process that slowly pulses cold water through coarsely ground coffee for a genuine cold brew experience, and Fine Foam Technology that creates a light-as-air milk foam with long-lasting consistency. How long does it take to achieve such magic? 60 seconds, per drink, typically; 90 seconds for a cold brew one.
JURA, which was founded in 1931, has a history of innovation. In 1977 it created its first piston espresso machine (this allows for the creation of crema) and in 1986 it created Switzerland’s first automatic coffee machine. Today, JURA is renowned for Swiss engineering and craftsmanship and continues to lead the way in elevating the at-home brewing experience with its commitment to performance, precision, prestige, and a passion for excellence. Machines like the GIGA 10 and J8 twin boast two bean containers and grinders, allowing for a decaf option or creating a custom blend. The popular new Sweet Foam function on the S8, J8 twin, Z10 and GIGA 10 (where it’s optional) subtly infuses the flavor and intensity of one’s favorite coffee syrup.
JURA’s offerings go beyond the machines to create a café experience at home. “Extras” include a Cup Warmer—to keep the cups inside it at perfect temperature for serving—and options for preparing milk specialties such as the Cool Control, which continually keeps milk at an optimal temperature, and the Milk Carafe. The latter, with two silicone adapters, is ideal for identifying dairy and non-dairy milk.
JURA’s combination of old-world attention to quality combined with new world awareness and ingenuity make it stand out—and stand the test of its times. Again, #coffeetok personalized drinks are part of this—with the latest incarnations including blueberry, raspberry and pistachio-flavored specialties. But more classically-inclined aficionados—sometimes known as members of the “third wave,” and who view coffee with the subtlety with which others approach fine wine – remain among its most ardent fans. (Sustainability is among their likes, which is inherent in the use of whole beans and eschewing of pods, and the machines’ energy saving mode.) Then there’s the tech element, which appeals across the generations and extends beyond the machines themselves. JURA’s J.O.E. app, for example, allows for the remote adjustment of machine settings and anywhere-access to the “white glove” customer service the company is known for.
The coffee craze is only continuing to crest. The latest report from National Coffee Data Trends shows that 66% of Americans call coffee their favorite beverage, and more than half of its drinkers had a specialty version in the past week. And JURA looks set to keep its exalted position. David Shull, Executive Vice President of Marketing and Communications at the company, puts it best: “At JURA we get to follow coffee trends and bring them, with technology and innovation, into our machines. But we also have timeless design, intuitive engineering, and give you top quality coffee in the long run.”
