MakerBot of Brooklyn released new 3D printers, and it’s a breakthrough. One costs only $2,199, but has extraordinary capabilities. MakerBot also announced it is opening a store in Soho. At Techonomy we believe 3D printing is one of those unexpected results of the digital revolution likely to upend industries and recast competition. Those who get it will win, and those who oppose it will lose. Even as 3D printing enters more and more material areas, so it will be used for larger products. We’ve heard of plans to build airplane wings, even entire buildings, with future (near future) versions of this technology. Wired’s new issue puts MakerBot CEO Bre Pettis on the cover with the headline “This Machine will Change the World.”