In 2025, Tatyana Zlotsky, CEO of A Place for Mom, continued her quest to improve senior care nationwide. She focused on providing resources, personalized guidance, and digital tools all designed to make it easier for you to find quality care for aging loved ones.
That expert guidance has helped more than 50 million family caregivers better navigate senior care decisions. Her work doesn’t only help seniors, it’s also aimed at easing caregiver fatigue and providing those folks crucial support as well. During the past year, she launched the #BecauseWeCare campaign designed to form a community for caregivers so they don’t feel so isolated. She spoke on the “Caregiver Tech Support” panel at the HLTH 2025 Conference in October, advocating for new technology solutions and highlighting the often-overlooked toll caregiving takes.
And she’s already using those new technologies to better match families with the right senior living communities and enabling new communication options like text messaging.
