Serial entrepreneurs Daniil and David Liberman have done a little bit of everything. Since 2005, these two Russian-born brothers have founded a video game company, an animation studio, and a social network. From there, they helped turn Snapchat into what it is today, and used their earnings to invest in a variety of startups. Their latest idea—investing in people, rather than companies, for monetary return—is an unconventional idea, and won’t sit well with everyone. But the brothers are determined to try it firsthand to see whether it succeeds or fails.
In 2021, Daniil and David created Libermans Co, which essentially offers investors “shares” in the brothers themselves, and the work they will put out over the next 30 years. Expanding on this idea, they also founded Humanism, which will let investors do the same thing for anyone who wants to sell some of their labor in advance. Humanism is currently looking for its first round of subjects, and is especially interested in women, immigrants, and people of color. If the project finds an audience, then a whole swath of talented individuals could find the resources they need to succeed, and the drive to work hard for years to come.
