Benito Antonio MartÃnez Ocasio is a great name, but you probably know him as Bad Bunny, a DJ and rapper who uses his music for activism, not just entertainment.
In January of this past year, he dropped his sixth album, Debà Tirar Más Fotos, which included a short film. The experience was designed to highlight everything Puerto Ricans are going through on a suddenly volatile political level as well as a difficult recovery from Hurricane Maria. He called out issues like gentrification from an influx of wealthy investors and the political tension that it’s causing.
In 2024, he backed the Partido Independentista Puertorriqueño during the governor’s race, using his platform to spark political conversations and support Puerto Rican identity. He also founded the Good Bunny Foundation, which helps the underprivileged youth in Puerto Rico through music, arts, and sports.
Look for him at next year’s Super Bowl halftime show, where you’re sure to hear not only great music, but a heartfelt expression of Latin pride, too.