Hamm is founder and CEO of Bearaby, which she launched in 2018, and the blanket brand quickly became a bestseller in its category. Bearaby is known and designed to help its customers get better sleep. Due to the stress and anxiety caused by the pandemic, Bearaby’s success has only continued to grow, which has led Hamm to revisit her marketing strategies for the company.
“The pandemic has made me rethink the so-called DTC playbook and go back to fundamental business practices in some aspects,” she told Modern Retail in 2020. “Branding can be easily copied by someone with more money and putting out a beautiful Instagram feed. But putting out a thoughtful and relevant product with a specific price point requires a supply chain.”
