Worth @: SXSW with Jennifer Risi

Dan Costa with Jennifer Risi - The Sway Effect, Founder & President

Dan Costa of Worth Media Group interviews Jennifer Risi, the Founder and President of The Sway Effect, at SXSW 2024. Jennifer Risi is the Founder and President of The Sway Effect, a network of independent agencies that provides public relations, brand marketing, creative, social impact, research and measurement, data analytics, and diversity, equity and inclusion programming services to clients.

The Sway Effect partners with clients to serve as an extension of their teams, providing senior-level counsel and expertise to solve problems across industries. The company is focused on "swaying" opinion on behalf of its clients while integrating diversity, equity, and inclusion into everything it does.

Some key points about Jennifer Risi and The Sway Effect:

• The Sway Effect is described as "nimble, adaptable and diverse in both skill and talent", with a network of independent agencies that bring a range of expertise.
• Clients have praised The Sway Effect team as "strategic, insightful and extremely connected", helping to define narratives and secure strong media results.1
• The Sway Effect has transformed communications functions for clients like Understood, and is known for its expertise in influencer communications.1
• The company partners with clients to advance missions related to social impact, diversity, equity and inclusion.

Overall, Jennifer Risi and The Sway Effect appear to be a highly capable, strategic, and purpose-driven communications and marketing firm that delivers impactful results for its diverse client base

Worth @: is an ongoing video series created and produced by Worth Media featuring a series of discussions at key events revolving around diverse topics such as film, music, art, lifestyle, climate innovation, sports, and finance. These events provide Worth the opportunity to showcase conversations with influential leaders, visionaries, creators, and industry giants, exploring the intricate interplay between business, finance, innovation, and societal impact. Our featured guests share valuable insights into the missions and future aspirations inline with our “Worth beyond Wealth” mantra.