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Worth @: SXSW with Cam Lawrence

Worth @: SXSW with Cam Lawrence

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Dan Costa with Cam Lawrence - NewLab, CEO @SXSW

Cam Lawrence is the CEO of NewLab, a company that is focused on accelerating the transition to a low-carbon economy in North America. NewLab is driving impact through corporate leadership, as many large companies like Walmart, Google, Amazon, and Cisco are members of NewLab's global circular economy network.

Some of NewLab's key initiatives include:

  • Advancing technologies and new business models in areas such as circular supply chains, product life extension, product-as-a-service, and sharing platforms.
  • Highlighting policy leadership on circular economy, such as Canada's 2030 GHG emission reduction targets, plan to legislate net-zero emissions by 2050, and the Ocean Plastics Charter.
  • Identifying infrastructure gaps that provide opportunities for jurisdictions to "leapfrog" traditional waste management systems and focus on repair, remanufacturing, refurbishment, and high-quality recycling.
  • Leveraging North America's well-advanced innovation ecosystem, with access to funding and financing, as well as world-leading universities and research centers in areas like synthetic biology, material innovation, and AI.

Overall, NewLab, under Cam Lawrence's leadership, is playing a key role in accelerating the transition to a low-carbon, circular economy in North America through corporate partnerships, policy advocacy, and innovation ecosystem development

Worth @: is an ongoing video series created and produced by Worth Media featuring a series of discussions at key events revolving around diverse topics such as film, music, art, lifestyle, climate innovation, sports, and finance. These events provide Worth the opportunity to showcase conversations with influential leaders, visionaries, creators, and industry giants, exploring the intricate interplay between business, finance, innovation, and societal impact. Our featured guests share valuable insights into the missions and future aspirations inline with our “Worth beyond Wealth” mantra.

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