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Linda Boff on the New GE and the Post-Covid World

Linda Boff on the New GE and the Post-Covid World

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Linda Boff on the New GE and the Post-Covid World

What’s it like leading marketing and guiding corporate culture while GE undergoes radical transformation? Does the pandemic make that harder, especially when, like Boff, you’re a strong advocate for women?

Participants

Linda Boff

Chief Marketing Officer, GE

David Kirkpatrick

Founder and Editor-in-Chief, Techonomy

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