Today, live events are changing as new immersive fan experiences are growing in popularity. My friend, Paul Caine, is President of IMG Events and On Location, two companies that are paving the way in this industry. In this episode of Power & Impact, Paul and I discuss the philosophy behind engaging events and how this rising phenomenon has changed the way consumers interact with sports and entertainment. We even get a look at upcoming experiences around the 2024 Olympics and Barbie. Tune in to hear how this innovative new field is creating once-in-a-lifetime occasions for fans.