
Photo credit: Amazon
Jeff Bezos may still be influencing Amazon from a greater height, but Andy Jassy’s boots are on the ground, guiding it day-to-day. As CEO, he oversees everything from the world’s largest online marketplace to a logistics network that is probably more complex than most national postal systems. But his biggest source of power is AWS, which remains the backbone of the internet and a critical platform for training and deploying AI models.
Under Jassy, Amazon has doubled down on AI by rolling out new foundation models, integrating generative AI across its retail and advertising businesses, and pushing AWS deeper into enterprise automation. That gives him influence over how companies build, scale, and secure their digital operations.
He also manages one of the largest workforces on the planet and a supply chain that touches millions of businesses, giving him real sway over labor trends, retail pricing, and global trade flows. In short, Jassy’s power comes from running the company that quietly keeps a huge chunk of the modern economy running.