| Under Ms. Westby’s leadership, Global Cyber Risk LLC has developed an international reputation as a boutique firm that provides first-tier advisory and technical services to corporations, non-profit organizations, and governments, focusing on cyber risk assessments, incident response planning, cyber governance, and digital inventories and data mapping. She also serves as Adjunct Professor at Georgia Institute of Technology’s School of Computer Science.
Ms. Westby chairs the American Bar Association’s Privacy & Computer Crime Committee, is co-chair of the ABA’s Cybercrime Committee, and is an appointed member to the ABA President’s Cybersecurity Task Force. Ms. Westby speaks globally and is the author of several books and articles on cybersecurity, cyber conflict, and enterprise security programs. She is a professional blogger for Forbes and authors a regular column on cybersecurity issues for Leader’s Edge magazine. She graduated magna cum laude from Georgetown University Law School and is a member of the Order of the Coif, American Bar Foundation, and Cosmos Club. |
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Risky Marketing
The Techonomy 2013 session "Smart Media: Waste Not, Want Not" brought together marketing professionals from firms as diverse as Glam Media and YP (formerly Yellow Pages). They discussed how to make targeted advertising desirable by accurately assessing what people want and avoiding offending them. Alison Lowery, chief technology officer for Simulmedia, related how one consumer’s personal feedback to Jeff Bezos regarding her offense at receiving an ad for a “sensitive” product caused Amazon to rethink its ad strategy.
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Are Recent Network Attacks as Serious as Washington Says?
Some members of Congress and the White House want to mandate certain “cybersecurity practices” because they believe private sector companies are not doing enough to protect systems. Push-back from business stalled the legislation before the recent election. Now, a series of high-profile attacks is being used to bolster the argument that the U.S. government needs more authority over private sector systems as well as access to data that might indicate incursions.
