Dr. Amber Selking

Dr. Amber Selking

VP of Leadership & Culture, Lippert, Founder, Selking Performance Group, Mental Performance Coach for College Football, Author of Winning the Mental Game: The Playbook for Building Championship Mindset, Lippert, Selking Performance Group, Author of Winning the Mental Game: The Playbook for Building Championship Mindset

Dr. Amber Selking serves as the VP of Leadership & Culture for Lippert, a $4B Manufacturing Company, leading an incredible team of people responsible for helping manifest Lippert’s vision of making Business a Force for Good in this world.

Before joining Lippert, Amber founded the Selking Performance Group, whose mission is to help individuals, sports teams, and business organizations unleash performance excellence by tapping into the power of Mindset and Leadership. Dr. Selking received her PhD in applied sport psychology, with an emphasis in positive psychology and the effect of brain functioning on performance.

When not serving in her VP role at Lippert, Dr Selking speaks to organizations across the country and also served as the mental performance coach of the Notre Dame Football team. Her expertise is in optimizing human performance by teaching people about how their brain works, providing strategies to build mindsets that facilitate success, and partnering with leaders to build people systems that are most conducive to high performance. Her upcoming book”Winning the Mental Game: The Playbook for Building Championship Mindsets” is expected to be released this spring (2022).

Amber grew up raising livestock in a small town in northeastern Pennsylvania and now lives in South Bend, Indiana with her husband, Aaron, and their Doberman Pinscher, Rockne. She also serves as president of the board of LifeWorks Ministries, a local nonprofit committed to pouring into college students’ lives and helping them better understand their identity and purpose.

Scroll to Top