Diana Musheev

Diana Musheev

Creator and Chief Designer, Diana M Jewels

Diana Musheev, a third-generation jewelry designer originally from Riga Latvia in Eastern Europe, is a Certified GIA Gemologist who has been designing the finest jewelry since the age of 16. She is the creator and Chief Designer of Diana M Jewels, taking care of satisfied clients from all over the world since early 1980s, creating and selling exceptional diamonds, precious, and semi-precious jewelry.

Diana grew up watching her mother and grandmother create jewelry for the European elite, and at an early age she naturally developed the ability to see in her mind’s eye what she would do with a particular precious or semi-precious stone.

She absorbs not only the beauty of the stones but also the beauty of each place she visits, all of which inspires her designs.

Diana M Jewels is a family business owned and operated by Diana and her husband Albert. Appropriately, it was at the Gemological Institute of America, when she was 16, that Diana first met her husband, who also comes from a jewelry family (from southeast of Russia). Love at first sight soon led to marriage, and from their relationship came not only two sons and two daughters, but also a jewelry showroom on 5th Avenue, managed today by their son Isaac. Diana M Jewels truly is a product of love.

Some of Diana M Jewels’ clients include: Clive Davis, Bethenny Frankel, Brian Wilson (The Beach Boys), Tina Knowles (Beyonce’s Mother), famed fashion designers Vince and Louise Camuto, Richie and Candace Blackmore (of acclaimed rock band Deep Purple) and Rick Hilton, to name a few. And international clientele, include numerous notables from Europe, Russia, the Middle East and South America.

Diana’s jewelry is carried prominently in Neiman Marcus, Saks, and other retail brand name stores throughout the U.S. And she is delighted to be able to support the Breast Cancer Foundation as well as other charitable and philanthropic organizations.

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