The “Made in NY” advertising campaign has already been touting the city’s efforts to grow and energize local film and television production. Now, Mayor Bloomberg has launched “We Are Made in NY,” an initiative that supports the city’s burgeoning tech scene by offering online resources to help nurture startups and match employers with qualified applicants. The program is also asking local tech startups to submit 60-second introductory videos to give a behind-the-scene look at what they do. Along with initiatives like the Code for America partnership and the planned Cornell NYC Tech campus on Roosevelt Island, this new campaign bolsters the mayor’s strategic reinvention of New York as “New Tech City.”