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Woody Hines is a Contributor to Techonomy Media. He currently works in Operations at the invite-only social network ASMALLWORLD. Woody also runs Men of Habit, a men’s style commentary site that he cofounded in his freshman year of college. He recently graduated Princeton University, where he concentrated in Philosophy.
Young men are not a priority target for most e-marketers, but Leo and John Resig believe they have created a captive male audience that is eager to spend. The two brothers recently founded Tapiture, a “Pinterest for males,” that has quietly attracted over 1.5 million unique visitors in just a couple of months. Much like Pinterest, Tapiture allows users to browse through a mosaic of photos uploaded by other users and “tap” the ones they like (the equivalent of “pinning”).