Woody Hines is a Contributor to Techonomy Media. He currently works in Operations at the invite-only social network ASMALLWORLD. Woody also runs Men of Habit, a men’s style commentary site that he cofounded in his freshman year of college. He recently graduated Princeton University, where he concentrated in Philosophy.
Advertising
Tapiture Bets Men Will Say, “Hey Dude Check This Out”
Young men are not a priority target for most e-marketers, but Leo and John Resig believe they have created a captive male audience that is eager to spend. The two brothers recently founded Tapiture, a “Pinterest for males,” that has quietly attracted over 1.5 million unique visitors in just a couple of months. Much like Pinterest, Tapiture allows users to browse through a mosaic of photos uploaded by other users and “tap” the ones they like (the equivalent of “pinning”).
