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Scott Allan Morrison was a Silicon Valley correspondent for Dow Jones Newswires and Financial Times. His first novel, Terms of Use, is a thriller about the dark side of social media.
Companies like Facebook and Google are developing new technologies to mine our data, to assess who we are and what we want, and – to hear the Internet giants tell it – deliver elegantly tailored experiences that help us better understand and interact with the world around us. David Lazer, an authority on social networks at Northeastern University, refers to it as the rise of the social algorithm and says it's an epic paradigm shift fraught with social and policy implications. Cardozo School of Law’s Brett Frischmann calls it techno-social engineering.