Rene Reinsberg co-founded Locu and served as CEO until Locu’s acquisition by GoDaddy in August 2013. Rene is currently the vice president of Emerging Products at GoDaddy and previously lead GoDaddy’s online marketing product portfolio. Rene started his first software startup out of high school, building one of the early GUI-based point-of-sale and inventory management systems for small retailers in Germany. He has worked at McKinsey and Morgan Stanley and has an MBA from MIT Sloan. Rene was awarded the 2011 McGovern Entrepreneurship award and is an advisor and investor in several technology startups.
Analytics + Data
Smart Neighborhood Data Can Help Small Business
As cities turn themselves into smart cities, a critical component is small business. GoDaddy joined with the Social Computing group at the MIT Media Lab to install sensors in Boston’s Downtown Crossing neighborhood to collect data and use it to help small businesses. Info about pedestrian and vehicle movement, air quality and noise will be combined with retail information in hopes of helping them compete and thrive. I'll talk about this at Techonomy NYC.
