Oz Sultan is a Tech + Marketing Industry veteran with 20 years experience developing innovative solutions for brands, icons and Fortune 100 companies. He’s also at the forefront of American Muslim affairs, as well as diplomatic and interfaith engagement. Over the past 10 years, Oz has leveraged social media signaling and analysis of trend and social data to focus on Big Data analysis and how patterns can aid in solving complex problems around us. Three years ago, he stumbled across ISIS signaling and has since leveraged analysis and understanding in this arena to develop a Digital Anti-ISIS framework and disruption methodology for stopping what he calls “ISIS – the Media agency that also sells terror” Recently he was a counterterrorism and smart city advisor to the Trump Campaign. He is a regular contributor to IJR, TexasGOPVote, The Ish, and Newsmax.
London
Brands, Too, Get Attacked in an Era of Conflict & Terror
Today terrorism is sadly becoming an ongoing challenge. Even as people and communities suffer, brands are also newly challenged. One of the London terrorists wore a jersey from football team Arsenal, which was widely noted in coverage. If we are now in an era of constant conflict, what can companies do to mitigate the risks?
Cybersecurity
Manchester, Trump in Saudi Arabia, and Fighting Terrorism in an Online Age
The horrors of terrorism are again vividly seared on our consciousness, after the vicious bombing at a concert in Manchester. Meanwhile, President Trump has rightly put combatting terrorism at the top of his policy agenda. His recent trip overseas demonstrated some of what that means.
Al-Qaeda
Fighting ISIS in the Cyber Age
While the world looks at ISIS as a military challenge, it is instead best considered a "militant brand," with its own powerful marketing agency. There is no grey-haired terrorist management leadership. Instead, over 500 social media experts recruit globally. Welcome to Terror 3.0.
Diversity
Google’s Fail of a Ramadan App
Earlier this month Google launched a “Ramadan Companion App.” As a Muslim who works in marketing strategy and social media, who has consulted on a number of Muslim-focused marketing projects, this seemed to me like it could be an exciting development. As far as I know, Google has not previously reached out specifically to the global Muslim community. I love apps and I’m always excited to see what’s new and hot and cool. Plus Ramadan was starting. Initial response to Google's app on Facebook was positive and there was a bunch of “attaboy’ing” on community posts saying, "Oh look, Google’s finally paying attention to Muslims." Sad to say, this euphoria was short lived.
