Nielsen is a global leader in measurement and information that enables companies to understand consumers and consumer behavior. Nielsen measures and monitors what consumers watch (programming, advertising) and what consumers buy (categories, brands, products) on a global and local basis.
entertainment
Spoiler Alert: Mobile Moviegoers Are the Biggest Movie Enthusiasts
Today, with the help of their smartphones and tablets, moviegoers can stay on top of the latest movie trends in real time, purchase tickets on the go and even post their own reviews on social networks before the closing credits roll. Overall, mobile-connected moviegoers are bigger movie enthusiasts than the average U.S. moviegoer, according to Nielsen NRG’s 2012 American Moviegoing report. They spend more, consume more content and are more actively engaged in the moviegoing process. Smartphone and tablet owners are heavier moviegoers than average, attending 9 percent and 20 percent more movies overall in the past year, respectively. In terms of size, 69% of moviegoers own a smartphone and 29% own a tablet, with 23% owning both devices.
