Michael Levin

Authors may avoid reading their own manuscripts before publishing due to fear of judgment, procrastination, distraction, and fear of being seen as a big spender, which can result in their book disappearing into the Bermuda Triangle.

Literary agents can earn referral fees by connecting aspiring authors to ghostwriters for independent publishing, providing a win-win-win solution for all involved.

The trend in publishing is shifting towards shorter books, as attention spans have decreased and the goal is now to convey key ideas in a concise manner rather than selling books to strangers.

Many books on a particular topic are outdated, and each person has a unique perspective, making it possible for a new book on your topic to be published and connect with a specific audience.

Simon & Schuster's new policy to stop soliciting blurbs from other authors has sparked debate in the book publishing industry, highlighting the practice of log rolling and the importance of authentic blurbs from qualified individuals.

Major publishers are no longer focused on creating impactful books, but rather prioritize marketing plans over content quality, making it difficult for authors with lesser-known names or marketing platforms to secure book deals.

Business books are subject to trends, to avoid looking like a copycat, focus on providing readers with guidance, wisdom, and clarity.

AI cannot provide the same level of uniqueness and distinction in a book as an experienced human ghostwriter, and therefore, if you want a book that reflects your unique voice and ideas, it's best to use a human ghostwriter.

Your website may be beautiful, easy to navigate, and position you as a trustworthy provider of high-level services, but it's also a disaster from a marketing perspective because everyone else in your industry has something equally attractive and professional. Learn how to stand out from your competitors.

AI is a useful research tool but it is not recommended for writing books as it lacks creativity and tends to generate generic content, while a book should be tailored to the author's unique perspective and serve as an audition for potential clients.

Best seller lists may seem impressive, but the reality is that many titles buy their way onto them, making these accolades less about sales and more about strategy.

Explore how first-time authors can balance personal anecdotes and professional insights to engage readers effectively.

New stars, same thrills. Why the US Open still captivates.