An anthropologist with a long career at the intersection of social research and business and technology, Melissa Cefkin began working on autonomous vehicles in 2015, fulfilling a life-long love of transportation matters. She works at Nissan Research, where she is a Principal Scientist and Senior Manager. Her work has focused on peopleโs interactions with automated technology of all kinds, especially those related to mobility and peopleโs working lives.ย A long-time observer and participant in the growth of anthropological research in and with business, Melissa is the author of numerous publications including the edited volumeย Ethnography and the Corporate Encounter. She has served as president and conference co-chair forย EPICย and recently on the US National Academies of Science committee onย Information Technology, Automation and the Workforce. A frequent public and academic speaker and Fulbright award grantee, Melissa holds aย PhD from Rice University; she worked previously at IBM Research, Sapient and the Institute for Research on Learning (IRL).