Mark Bonchek is the Chief Epiphany Officer of Shift Thinking. His mission is to update thinking for a digital age. Mark works with organizations to create new narratives around a shared purpose, attract customers into brand orbits, and empower employees with decision doctrine. His clients include GE, Accenture, Staples, Kaiser Permanente and the American Heart Association. Mark has been at the forefront of the digital revolution since receiving Harvard University’s first Ph.D. on the topic of social media in 1997. He lives in Weston, Massachusetts and is a frequent contributor to Harvard Business.
Business
The Corporation as Technology
We think of technology as using computer science, biology or chemistry. But what if we consider the corporation itself as a kind of technology? It's possible to see the corporation as a technology for organizing labor, resources and capital towards the creation of economic and social value. So what defines a techonomic company?
Business
From Gutenberg to Zuckerberg: The Transformation of Business
Six hundred years ago, Gutenberg’s press ushered in an era of mass communication. Radio, TV, and film all broadcast a single message and make a clear distinction between broadcaster and audience. Today's digital platforms create a new world of mass collaboration, with more distributed, diverse and personalized interactions. In this “many-to-many” world, we are equally broadcaster and audience. We are all co-creators.
