Lindsay Hanson is the Chief Marketing Officer of John Hancock and Global Head of Behavioral Insurance Strategy and Delivery of Manulife. A member of the Global, US, Global Marketing, and Insurance Leadership teams, Lindsay is responsible for driving the successful execution of John Hancock’s marketing strategy and Manulife’s global Behavioral Insurance strategy, including sales enablement, insight-driven storytelling, and improved customer experience and engagement through personalization.
Lindsay builds strategic business partnerships to transform the buying experience and expand on the company’s new approach to life insurance, which helps customers protect their financial future while rewarding them for taking steps to live a longer, healthier, and better life. She leads a team that executes partnerships, collaborations and the development of new initiatives to achieve growth targets and continue building out a world-class customer experience for Manulife and John Hancock Insurance customers in North America. She has strong and active working relationships across the company and the industry to bring this vision to life. Her passion is wellness, and she is always exploring ways to incorporate this into Manulife’s global customer engagement strategy.
Lindsay lives with her son, Jack, and dog Milo on the south shore of Massachusetts. Her interests include spending time with her family, running, yoga and skiing in the White Mountains.
Lindsay is a graduate of Northeastern University in Boston, MA, with a BA in Business Finance and Entrepreneurship. She is a board member of The Greater Boston Chamber of Commerce, FedPoint, and The Ad Club of Boston, and is a member of The Wall Street Journal’s CMO Network and The CMO Connect.
