Linda Boland Abraham is a founding member of comScore’s executive team, serving as Chief Marketing Officer and EVP of Global Development. Founded in 1999, comScore is a global leader in digital measurement and analytics. As CMO, Linda works with industry leaders and customers to bring a data-driven approach to all aspects of marketing. She also leads expansion efforts, including strategic acquisitions and partnerships. Prior to joining comScore, Ms. Abraham co-founded Paragren Technologies, Inc., now a part of Siebel Systems. As Senior Vice President at Information Resources, Inc., she advised blue chip consumer brand clients on marketing and sales strategies. Linda began her career at Procter & Gamble and holds a B.S. in Quantitative Business Analysis from Penn State University. She currently sits on the boards of BrightContext, Tetra Pharmaceuticals, and is on the Advisory Board for timeRazor. She is Co-chair of the Global Advisory Council for Social Media for the World Economic Forum, and a frequent speaker at digital industry events and in the media, including The CBS Evening News, CNBC and NPR.
Conferences
Techonomy 12
Techonomy focuses on how the exponential pace of technology progress makes possible a new world. A wave of accelerating change driven by technology’s advance is washing over our lives, bringing great potential for business and social progress.
