Konrad Feldman is the CEO and co-founder of Quantcast. Along with Paul Sutter, Konrad launched Quantcast in 2006 to transform the effectiveness of online advertising through the use of science and scalable computing. Prior to co-founding Quantcast, Konrad co-founded Searchspace (now Fortent), the leading provider of terrorist financing detection and anti-money laundering software for the world’s financial services industry. As CEO of Searchspace’s North American business, he established the company in the U.S. and directed its rapid growth to become a market leader. Prior to Searchspace, Konrad was a research fellow in the Intelligent Systems Laboratory at University College London, from which he earned a B.S. in computer science.
Smart Media: Waste Not, Want Not
Marketers can customize messages to target audiences with once-unimaginable exactitude. But wary consumers may not see such customized content as a virtue. Media and delivery platforms are morphing quickly. As robust data-driven dialogues develop between brands and their constituencies, what does that mean for products, those who sell them and for those who consume? Samir Arora of Glam Media, Darren Clark of YP, Konrad Feldman of Quantcast, Jacqueline Leo of The Fiscal Times, and Alison Lowery of Simulmedia discuss marketing methods on a diverse range of media and delivery platforms. Watch video and read the complete transcript here.
Conferences
Techonomy 13
A new society is coming into being. People around the world are building it using the rapidly-evolving tools of technology.
