Kelly Ann Winget is the Founder and CEO of Alternative Wealth Partners (AWP), a Dallas-based alternative investment and wealth strategy firm helping entrepreneurs, founders, and next-generation wealth builders access the same strategies dynastic families have used for generations.
What began as her own family office has evolved into a multi-fund private equity platform serving over 150 clients across private equity, energy, defense, and tax-advantaged investments. Kelly has raised nearly $1 billion in private capital throughout her career and is currently leading AWP through a 9-figure fundraise and transition to a full-service wealth management— expanding the firm’s offerings to include tax planning, estate strategy, and family office infrastructure for clients who have long been underserved by traditional wealth management.
Kelly’s investment philosophy is rooted in a simple observation: the wealth management industry was built for people who already have wealth. The infrastructure assumes you arrive with a family office, a trust, and advisors who talk to each other. AWP exists for everyone building wealth without that playbook — providing not just access to private markets, but the architecture to make that wealth last.
Her approach to investing mirrors her approach to business: identify inefficiencies, align incentives, build intelligently, and create systems that outperform by design. AWP’s current focus includes domestic manufacturing, defense, and infrastructure — sectors where the firm can leverage deep operator relationships and long-term fundamentals over short-term market timing.
Kelly is the author of Pitch the Bitch: Grab Your Financial Future by the Bags, a guide to closing the gender investing gap and building wealth on your own terms. She is also featured in the documentary Show Her the Money, which examines the barriers women face in accessing capital and investment opportunities.
