Katrina Craigwell is Global Director of Marketing Innovation at GE Digital, leading brand, creative and digital marketing for the business. Prior to that she was Director of Global Content & Programming at GE Corporate, spearheading programs at the intersection of technology and brand, including GE’s work on Instagram, YouTube and across virtually reality platforms.
She was previously Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E and The Guardian. Craigwell began her career in public relations at the Independent Film Channel, working on some of IFC’s first social media campaigns. She was named to Adweek’s Young Influentials and Creative 100 in 2015, Forbes’ 30 Under 30 in Marketing & Advertising in 2014, and AdAge’s Creativity 50 in 2012.
Katrina Craigwell: A Century of Brand Transformation
General Electric is a massive and storied company: It operates in 175 countries and it’s been around for nearly 125 years. Katrina Craigwell, Global Director for Marketing Innovation at GE Digital explains how storytelling helps keep a brand new and exciting after more than a century of typecasting.
Conferences
NYC 16
For four years, the impact of tech and increasing interconnection on the economy and urban revival has shaped the agenda for our annual one-day Techonomy Detroit conference.
