Jonathan Yaffe is an entrepreneur and educator who thinks the world is very small. He founded AnyRoad to bring an ERM (Experience Relationship Management) and engagement platform to enterprises of all sizes who use real-world experiences to better emotionally connect with their customers. Jonathan is the founder of KAIS International School in Tokyo, and is passionate about education as well as travel. Jonathan is also the co-founder of the Mirai Institute, the first independent think tank in Japan, and Midori.so, an incubator and co-working space in Tokyo. Jonathan has been to 91 countries, lived in Brazil, Colombia, Switzerland, the United States, and Japan, and is a sushi addict.
e-commerce
Birthing an Enabling Economy in Tourism
Access to a marketplace is the first way digital technology empowers more people to conduct commerce. Transformative companies like eBay, Airbnb, and Etsy have gained incredible competitive edges in product-based commerce by giving individuals and small businesses access to a global audience of buyers, and the tools to transact safely online. At AnyRoad, we call the intersection of the marketplace and these tools the "enabling economy."
