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Jon Sobel is CEO and co-founder of Sight Machine Inc., which provides cloud-based data analytics for manufacturing quality, traceability, and operations. He has served on the management teams of Sight Machine, Calera, Tesla Motors, SourceForge, CBS Digital, and Yahoo. At both Tesla and Yahoo he served as general counsel and secretary. He holds an A.B. degree in public policy from Princeton University and a J.D. degree from the University of Michigan Law School. He received an MBA from Wharton and a journalism fellowship from the Poynter Institute of Media Studies.
Letโs tone down the hype about the Industrial Internet of Things. While the concept shows promiseโbuilding smart machines that use sensors and Internet connectivity to improve performance and catch problemsโthe far more pressing opportunity is learning to make better use of the mountains of data that factories already generate each year, data that manufacturers today often discard after a production run or store unexamined.