After discovering that an MFA in Shakespearean Studies does not ensure a brilliant teaching career when one has stage fright before every class, Gina found her way into advertising. She joined Ogilvy & Mather, first as Chief of Staff to the co-creative head of the agency, then as Worldwide Creative Coordinator working on IBM.
Moving to Seattle in the late ’90s, Gina joined the first tech revolution as the Director of Business Development at ads.com, an ultimately doomed start up that taught her what not to do when starting a company. Gina laid her self off, went into labor with her first child, said good-bye to the structure of a traditional workplace, and hello to the flexibility of entrepreneurship. Gina founded her own consulting business, and worked to expand the footprint of lifestyle brands across a range of categories from fitness to luxury and entertainment. She accomplished this work while also moving her family back and forth across the country four times in five years.
From the Magazine
Tech is Bridging the Gender Equality Gap
In recent years, companies have been increasingly focused on addressing the gender equity gap. It’s good business: executive-level, gender diverse companies are, on average, more profitable. But the fact remains that as employees move from early management to senior leadership, the share of women decreases.
How Culture Keeps Companies Competitive
Description: What do people need now inside organizations? What kind of corporate culture best enables open-mindedness and creativity, so employees can innovate and help companies compete in a time of tumult? Is it who works there? How they feel? How they are managed? The below transcript has been lightly edited for ease of reading. How Culture […]
Creating a More Equitable Workplace
Session Description: A fairer world is emerging. Privilege, entitlement, responsible leadership, and workplace ethics are changing in real time. The full transcript can be found below with a PDF version available here. Creating a More Equitable Workplace (Transcription by RA Fisher Ink) Kirkpatrick: I’m going to turn it over to Rich and his panel. Benjamin: Hello, […]
Conferences
Techonomy 18
Techonomy 2018 was a probing, wide-ranging conversation about the tech-inflected issues that affect business and our world. This year’s theme was Harnessing Tech for Responsible Growth, and as always we addressed many of the issues facing leaders today.
