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Gilad Lotan is the VP of Research and Development at SocialFlow where he leads the data science team focused on analyzing networked audiences, information flow, and attention in social media. Previously, Gilad built social data visualizations at Microsoftโs FUSE labs. His past work includes “Retweet Revolution,” visualizing the flow of information during the 2009 #IranElection riots, and a study investigating the relationship between mainstream media and social media channels during the Tunisian and Egyptian revolutions. Gilad and his team provide insights and analysis for major brands and media outlets, more recently powering an Olympics data visualization for the The New York Times.
Tuesday was not only a big win for the Democratic party but also for social media. From campaign organization to mobilization of people to polling stations, Twitter and Facebook drew massive amounts of participation around yesterday's election. Facebook recorded over 9.6 million users who specified that they voted on election day. Of these users, 65% were female voters, and 31% were between the ages of 25 and 34. Meanwhile Twitter witnessed the highest spreading piece of content to ever be recorded on the network. A Tweet that included a photo of the Obama's hugging became the most viral Tweet we've ever seen, gaining over 300,000 retweets within an hour, surpassing @longcat111's long-lasting rule as the most RT'd tweet by a longshot.