George John co-founded Rocket Fuel to lead a major transformation in digital advertising. He served as CEO from the company’s inception and successful IPO through March 2015. In his current role as chairman of the board of directors, he is driving the strategic vision for the company’s evolution into a complete provider of digital marketing products and services. As a recognized pioneer in artificial intelligence, George is focused on acquiring and developing strategic customer relationships.
Prior to co-founding Rocket Fuel, George led teams building high-tech systems to optimize marketing at Yahoo!, salesforce.com, Epiphany, and IBM, in roles spanning engineering, marketing, sales, and executive management.
Analytics + Data
Artificial Intelligence is Already Remaking Modern Businesses
Artificial intelligence (AI) technology heralds an opportunity and a challenge to business to harness new cognitive power. In an age of intelligent machines, effective executives must not only design organizations with the right metrics and interfaces between individuals and teams of people, but also between people and smart machines.
