Darren Clark leads product management, engineering, and business development across the YP product portfolio. He is a veteran technologist with more than 12 years of experience in the digital advertising industry, with roles spanning operations, engineering, and product.
Darren was named to the executive team when YP spun off from AT&T in May 2012. Immediately prior, he was CIO of AT&T Interactive, one of the two AT&T business units that came together to form the new YP.
Before joining YP, Darren was vice president of product management at SpotRunner, where he led the development of innovative marketing solutions that enabled SMBs to create TV marketing campaigns via the Web. Before SpotRunner, he was vice president of partner services for Yahoo. Darren joined Yahoo as a part of its acquisition of Overture, the pioneer of paid search. Earlier in his career, Darren held positions with Idealab, Sprint, and Ernst & Young.
Smart Media: Waste Not, Want Not
Marketers can customize messages to target audiences with once-unimaginable exactitude. But wary consumers may not see such customized content as a virtue. Media and delivery platforms are morphing quickly. As robust data-driven dialogues develop between brands and their constituencies, what does that mean for products, those who sell them and for those who consume? Samir Arora of Glam Media, Darren Clark of YP, Konrad Feldman of Quantcast, Jacqueline Leo of The Fiscal Times, and Alison Lowery of Simulmedia discuss marketing methods on a diverse range of media and delivery platforms. Watch video and read the complete transcript here.
Conferences
Techonomy 13
A new society is coming into being. People around the world are building it using the rapidly-evolving tools of technology.
