Constance is the head of the iCrossing Collaboratory, a new program dedicated to developing innovative partnerships between brands and industry-leading platforms, publishers, start-ups and creative technologists to solve challenges, create market opportunity and build brand momentum.
Prior to the creation of the Collaboratory, Constance served as senior director of strategy where she led strategy development for such clients as Starwood Hotels, DIRECTV and Ally Bank.
Before joining iCrossing, Constance was the director of new media for Planned Parenthood. She began her career with JGA/PEPPERCOM as Senior Account Executive.
Constance has a dual BA in Anthropology and Political Science from the University of Delaware.
Constance is a circumnavigator. Her passport includes stamps from Myanmar, China, Mauritius, The Galapagos, Japan, Spain, France, Anguilla, Iceland. And she doesn’t plan to stop traveling until all her passport pages are full.
Building the Brand
Building a brand in today’s hyper-connected, consumer-driven era means two things. First,more than ever before, brands need to own their POV and stay focused. Second, your company has the ability to rise, commute, work, dine, drink and go to bed with your customer; never before has this intimacy been possible. What you do with that relationship determines success or failure. In this presentation at our Sept. 16 Techonomy Detroit conference, Constance DeCherney, head of the iCrossing Collaboratory, looks at some examples to see what it takes.
Conferences
Detroit 14
On September 16th, Techonomy returns to Detroit for our third annual Techonomy Detroit conference. We will continue the series of conversations we began at our first Techonomy Detroit in 2012 on how technology can boost U.S. economic growth, job creation and urban revival.
