Carine Carmy is the Director of Marketing for Shapeways, the 3D printing marketplace and community. Prior to Shapeways, she worked in digital media strategy at MarketspaceNext and Monitor Group and published articles in Technology Review. Carine has broad experience in emerging technologies, and have conducted extensive research on new media trends, including e-commerce, brand management, social networks, and interaction design.
Business
The Next Wave of E-Commerce Innovation
In the United States, online retail is experiencing double-digit growth. By 2015 it is projected to be a nearly $300 billion market. So what will drive future growth? The current evidence from leaders like Etsy and Fab.com suggest that e-commerce will grow via optimization: flash sales, subscriptions, social recommendations, crowdsourcing, advertorials, better targeting of customers, etc. Brick and mortar retail is also going through a slow reawakening with the advent of in-store mobile commerce. At a minimum, we can expect smarter experiences that tap into the latest and greatest from behavioral economics, big data, and improved technology (i.e., faster mobile, widespread broadband access, and ubiquitous displays).
