Brian Solis is the author of Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future and Head of Global Innovation at ServiceNow. He is a world-renowned futurist, keynote speaker, and award-winning author of over 60 research publications and eight books that explore disruptive trends, corporate innovation, business transformation, and consumer behavior.
Business
Redefining Consumerism: Introverts, Attention, & AI
Modern consumerism is moving from loud messaging to subtle engagement.
Allison Schrager
The Rise Of The Introvert Economy: Businesses Adapt To Changing Consumer Behavior
The pandemic has catalyzed a shift in consumer behavior, giving rise to the "introvert economy", where consumers prefer the comfort of their homes over traditional social outings, leading to a trend of earlier dining times and increased risk-aversion.
Community Insights
Post-Pandemic, Brands Must Find Empathy
How consumers see brands is getting reset, so brands need to reimagine what they stand for. There’s a unique opportunity, right now, for them to become part of the stories and memories we all forming during this awful pandemic year.
