Aaron Dignan

Aaron Dignan

Chief Executive Officer, Undercurrent

Aaron Dignan is the CEO of Undercurrent. For the past seven years, Dignan and his team have been studying the fastest growing, most profoundly impactful companies of our time. What they’ve found is that this new guard represents a major shift in organizational values. Dignan contends that teams everywhere need to upgrade their organizational operating system and adopt a new way of working that is visionary, lean, open, learning, and emergent. As a transformation partner, Dignan and his team advise the leadership at global brands like GE, American Express, Hyatt, PepsiCo, The Bill and Melinda Gates Foundation, Ford Motor Company, and The Cooper Hewitt National Design Museum on their future in an increasingly technophilic world.

Dignan sits on digital advisory boards for GE, American Express, and PepsiCo, as well as the board of directors for Smashburger. He is the author of Game Frame: Using Games as a Strategy for Success (Free Press, 2011). Dignan invests through Undercurrent Ventures, focusing on strategic investments in early stage companies, and on building connections between startups and end-ups.

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