[24]7 believes that being able to anticipate what consumers want gives them easier ways to get things done and builds brand loyalty. We deliver a unique software platform that makes company-to-consumer connections intelligent, integrated, and immersive—across all touch points. We help B-to-C enterprises get closer to their customers by giving them complete access to information, at any time, from anywhere, through any channel. [24]7 hopes to change the way service is delivered to consumers—and to change the way they receive and react to those services.
Analytics + Data
How Tech Is Transforming Customer Experience
Business is being reshaped by mobile, social, cloud, and big data, and so are customer expectations. Retailing, financial services, communications, travel, and customer service and technical support are feeling the effects most. They are all industries with particularly high customer engagement. Everything from client devices and applications to IT infrastructure and applications have altered how people learn about, evaluate, and buy things.
Analytics + Data
How Businesses Get ROI from Social Sharing
Social-media-savvy businesses are turning their best customers into direct sales forces online. By leveraging the social networks of their biggest brand advocates, retailers can extend the reach of their product promotions. It’s word-of-mouth advertising at a massive scale. Some companies have been using this “social sharing” approach for several years to build brand awareness and drive sales. Until lately, though, such initiatives were hampered by unsophisticated methods for managing and engaging customers as well as tracking return on investment. Now, new tools and apps are available to develop a smart social sharing strategy that enhances customer experience while providing true ROI data based on sales conversions.
