Written Articles
View AllMoms Are Getting Crushed in This Pandemic
Reshma Saujani discussed why we need a Marshall Plan for Moms.
By David Kirkpatrick
March 5, 2021The Customer and the Company: COVID Changes Almost Everything
Customer experience is a well-established business discipline. But now the era of COVID has upended everything. Trust, digital connection, both physical and digital security and even empathy are newly reinforced elements in what it means to give customers a satisfying and positive experience.
By David Kirkpatrick
July 8, 2020Master Marketer Martin Sorrell on Economic Recovery and Vast Digital Transformation
Ad veteran Martin Sorrell told an online Techonomy roundtable that the economy will be back by end of year, Trump will be reelected, and that few non-digital vestiges will be left in society and business once COVID gets through with us.
By David Kirkpatrick
April 15, 2020Microsoft President Brad Smith on Rethinking a Tech Company’s Role
Microsoft's top lawyer recently co-authored a book and shared insights on tech, how Cambridge Analytica changed Washington and other topics.
By David Kirkpatrick
January 9, 2020Mark Zuckerberg’s Privacy Essay is Full of Contradictions
Using the word “privacy” repeatedly in a 3,200-word essay is welcome, but given Facebook’s record on privacy, the message Zuckerberg is sending needs first to be received inside his own company.