About Firm

Matthew Goldman, Jason Goldman and Larry Colton founded G2 Insurance Services on the belief that a brokerage firm could combine personal service from a bygone era with today’s best talent and technology. This “retro-radical” approach could only come from the shared history of its founders. Jason Goldman and Matthew Goldman are the grandsons of Richard Goldman, the founder of the renowned Goldman Insurance Services firm. Larry Colton previously served as Goldman’s president for over 15 years.

Based in San Francisco, G2 Insurance Services possesses a unique global perspective and an array of regional and international clients—from startups to nonprofits and individuals to multi-nationals. The firm’s staff is comprised of insurance veterans with extensive individual knowledge, as well as industry upstarts who are challenging old assumptions and leveraging new technologies.