Shifting Paradigms: How marketers, brand leaders and agencies can be at the forefront of innovation
Recognizing that innovation is driven by changing expectations (technology and culture!), we will explore cross-sector approaches to envision and execute an innovation strategy, as well as key leadership practices to stay at the forefront of innovation. Together, we will cover how to embrace the changing nature of business, anticipate the disruptive forces reshaping industries, vet the multitude of partnerships required to step into new spaces, champion truth and authenticity to combat “faux innovation,” and learn from the startup ecosystem.
Worth and Techonomy are curating an intimate group of senior leaders who are committed to driving meaningful innovation for an open lively discussion. This will be an excellent opportunity to connect with like-minded professionals who are interested in how innovation is impacting business.
Guest Speakers include:
Cheryl Guerin, EVP Global Brand Strategy & Innovation, Mastercard
Ruth Yomtoubian, Head of Global Innovation, VSP Vision
Event Details:
Date: Wednesday, June 19th
Time: 9:30am -11:00am
Location: The Mastercard Villa
* Shuttles from the JW Marriott and Hotel Martinez will be provided to guests.
Please register your interest below: