Best Brokerage Platforms

Best Brokerage Platforms

Worth’s Best Brokerage Platforms is a list of the top brokerage websites based on design, functionality, navigation, and usability. Platforms are evaluated based on the core digital experiences that investors commonly take when accessing their investment websites (e.g., reviewing transaction history, placing a trade, getting a quote). Design and navigation were also assessed as part of each site’s overall user experience.


 

1 Charles Schwab 
2 Fidelity
3 E*TRADE 
4 Merrill Edge
5 TD Ameritrade
6 Merrill Lynch
7 Ameriprise
8 Morgan Stanley
9 Vanguard
10 J.P. Morgan Self-Directed Investing
11 TIAA
12 Wells Fargo Advisors
13 Ally Invest
14 U.S. Bancorp Self-Directed Investing
15 UBS
16 Citi Self Invest
17 RBC
18 Edward Jones
19 Robinhood
20 Raymond James

Charles Schwab
Schwab outperforms competitors through constant, iterative improvement. Schwab continuously updates its public and secure site with improved aesthetic and organizational features and additional new capabilities, including an improved trade ticket and direct indexing.

Schwab stands out for its unique approach to trading; its All-in-One trade ticket lets clients trade most investments from a single ticket, while Schwab Stock Slices offers access to fractional shares trading.

 

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Fidelity
Fidelity stands out for its comprehensive approach to research where it allows clients to drill down from surface-level data to a greater level of detail for particulars like ratings or ownership within a single click

Fidelity’s strong performance is driven by constant improvement; like Schwab, the firm frequently introduces public and secure site enhancements both on the aesthetic/ organizational front and through new features, including its recent introduction of direct indexing (Fidelity FidFolios) and a cryptocurrency offering.

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E*Trade
E*Trade provides a particularly strong selection of self-service features including a comprehensive selection of online forms; it also offers a bill pay experience that ranks among the best in the list.

It provides a best-in-class fixed-income research experience and the largest selection of options tools. E*TRADE stands out for its clean trading experience, which includes a solid Conditional Trading ticket; it also offers by far the largest and strongest selection of options research tools, including a Probability Calculator and Analyzer.

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Worth’s Best Brokerage platform list is based on comprehensive research conducted by Corporate Insight as part of their Brokerage Experience Benchmark study. For additional information on the methodology or to receive the detailed study, email [email protected]

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